Unlock First-of-its-Kind Insights into Financial Wellbeing
At Hi Money, we know money is never just about numbers — it’s about people and the psychological forces shaping their decisions.
To understand more about financial behaviours, we commissioned Cogo to develop Rich in Context, a first-of-its-kind report of 1,150 Australians and New Zealanders, revealing the social, cultural and psychological drivers behind financial wellbeing.
Our research helps financial institutions understand clients at a deeper human level: how they think, feel, and act around money, including the barriers, beliefs and biases influencing their choices.
Hi Money’s Rich in Context research uncovers the real experiences, behaviours and challenges women face with money — insights that are essential for financial institutions looking to connect meaningfully with customers and staff.
Partner with us to:
Explore the research with your teams in interactive sessions
Translate insights into practical strategies for products, services and customer engagement
Build a workforce that understands, empathises and acts on the needs of women and diverse customers
Our sessions are research-led, interactive and practical — giving your team the tools and confidence to make financial wellbeing a reality for your people and customers.
